The exhibition is a chance for the businesses to communicate and socialize with their customers. It is a good platform to present their products and services to potential, passing, and loyal customers. It is also to promote harmony between seller and buyer since they have a chance to talk, obtain opinions, make inquiries and provide trials in order for them to know the bestsellers or other features that could be added to the current product.
There are several types of exhibition stands available in the market. But the most presented types are:
1) Customized stands - this can be the most expensive and massive among the exhibition stands types. This may be the case but the Return on Investment or Return on investment is expected to be superior. This type of stand produces the most sales since it dominates space and can be impressively appealing. It is mostly used by big and global acting organizations since it involves a lot of risk.
2) Pop-up display stands - this is one of the lowest priced stands but delivers a solid Bang for your buck. It only consists of frames for the graphics and also occupies small space. This can be the most portable since it involves easy set up and transport. The only problem is that it cannot include much technology such as wide projection screens.
3) Modular stands - this is mostly chosen by exhibitioners since it is not too big and not too small. It is low cost and could be dismantled easily but it can carry plasma screens, panorama, and product displays.
After choosing the type of exhibition stand to use, the displays should be considered next since this is the heart of the whole exhibition. The design should be inventive and eye-catching at the same time. It involves a choice of excellent color scheme, lighting equipment, audiovisual engineering, and digital media that involves visitor participation.
The the visuals should inform, educate, and attract visitors. They should learn more about the product or service in order to gain their trust. The design experts and exhibition stand contractor would also be helpful in choosing attractive taglines and logos in order to make the brand prominent. Overall, it should create the right visual appearance.
Color can aid organization to develop a color strategy and stay consistent with distinctive colors
It can give emphasis to create a fine exhibition stand.
Colors are important element can change a booth, and the feelings of those in it, in a heartbeat. To make an impact with color, consider blue hues when you want an overall calm, tranquil vibe, or shades of red to increase appetite and stir up customers passions.
Lighting element makes a larger impact than many of us notice. Just consider the differences in natural light between two opposing. These exhibition stands enjoy different exposures, which can have a huge influence on the ambiance of the interior of the booth. Your exhibition stand atmosphere is usually further altered with accent, task and mood lighting.
Think of form in terms of the shape of furniture, presentation elements or the space itself. Good form is achieved when the proportions and scales of the interior are spot-on.
If you would like to design and build a custom exhibition stand in Europe targeting a professional presentation, custom exhibition stands build by a experianced company is a must.
Quazen in the exhibition building market, specializes in constructing custom stands; for every industrial, technology, retail and hevy industry health, services hospitals; transportation, and technology facilities; manufacturing, retail and special construction and extensive interior constructions. Its capabilities include complex custom construction, construction management, design-build, design-assist and turn-key project development. Quazen also provides fast, accurate preconstruction project management services. During the past 10 years, Quazen has performed, construction services for more than 1100 customers.
Traxor Exhibitions is also acknowledged as a leader in innovative design and quality exhibition stands design and construction. It is recognized for numerous, impressive constructions for global brands, exhibition booths that meet the world's exhibition inovation in design and build.